Bandai developed its products more quickly, which was more appealing to television properties that required a fast turnaround. Nonetheless, by its third generation, president Mikitaro Tomiyama decided to streamline the company to be more competitive with wholesaler Bandai. Starting as a manufacturer, Tomy had the largest product development team in the toy industry and plaudits for its technology. The company was named Tomy as an abridgement of Tomiyama, which was the founder's surname. History and corporate name Before the merger The company has its headquarters in Katsushika, Tokyo. It was created from a merger on March 1st 2006 of two companies: Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival Takara (founded in 1955). ( 株式会社タカラトミー, Kabushikigaisha takara tomī, Takara Tomy d/b/a Tomy outside of most of Asia) is a Japanese entertainment company that makes children's toys and merchandise.
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